About
I’ve spent the past 12+ years designing digital products across startups, scale-ups and large organizations.
My work sits at the intersection of product thinking, interaction design and visual craft. I like difficult products — complex workflows, ambiguous ideas and systems with lots of moving parts that need to feel obvious to the person using them.
More recently, I’ve focused on AI-native products alongside SaaS, marketplaces and large-scale commerce. I increasingly use tools like Cursor to turn ideas into working product experiences, explore them directly in the interface and stay closer to implementation.
I work best with teams that want a designer who can own a problem end-to-end and care equally about what gets built, how it works and how it feels.